Airhole Facemasks
Visual Identity Part 1
Graphic Design
Visual Identity
Packaging Design
Motion Graphics
Visual identity for Airhole Facemasks 2024/25 collection.
The brand wanted to create a visual impact for the 24/25 season with a full overhaul of their visual identity and a focus on communicating the quality of their product and fabrics.
With over five hundred SKUs divided over ten different fabrics, the goal was to visually communicate product differentiation and features in a simple visual way.
The final outcome included a set of neon Pantone’s to represent the main fabrics, custom designed icons, an updated typeface, sustainable recycled packaging design, website design, digital marketing, social media strategy and art direction.
Part 2 details the packaging design.
Sales Tools
The sales tools, both printed and digital, reflected the new visual identity, giving the brand a technical feel. Each fabric was color-coded and featured on its own spread with fabric spec details, followed by the product. Designed for B2B use, these tools needed to be clear, easy to navigate, and effectively communicate the brand’s seasonal direction.
Icons
I designed a set of bespoke icons to represent the features of each fabric. These icons were used in sales tools, digital marketing, brand emailers, website, and social media. To enhance their impact, I added motion graphics to each icon.
Web + Digital
Concept for website was included in the final deliverables. The interface needed to be clear, concise and integrate with the brands Shopify theme. Digital marketing followed the theme using the fabric colour codes and tech drawings to hightlight weekly fabric features. Additional curated lifestyle imagery was used for product launches, brand recognition features and sales.
