The Director’s Series
Winter Season 2024—2025
Graphic Design
Illustration
Type Design
Product Design
Four, full channel, Armtex snowboards designed for the Endeavor Snowboards Winter 24/25 season. Armtex (or Phonon) is integrated printable fibreglass and carbon, so can be used in place of a traditional plastic topsheet. The result is a lighter board using less petroleum materials.
The top sheet illustrations, base graphic gradients and colour palette are all inspired by the landscapes of the Pacific North West and Baja, California and I designed a custom font and logo for the main top sheet lockups.
The project was full concept to completion so included in the final deliverables were the graphic CAD’s and specification files for manufacturing.
Creative Direction: Max Jenke





