This was an amazing collaboration to be part of! Renowned architect turned tattooist, Okan Uckun designed Endeavor Snowboard’s Winter 2020/21 Pioneer Freeride board.

The Pioneer has been a main stay in the Endeavor line, however this year we updated the nose to create a blunter shape more suited to free-riding. With the refreshed look it was fitting that we had a heavy-weight graphic to go with it and Okan delivered! The result was a subtle chromatic graphic combining bold geometric shapes with organic forms, reminiscent of his distinctive style.

I designed the boards lockups and word mark used on the boards and prepared Okun’s raw graphic files for screen printing production as well as designing the motion graphics for the promotional videos.

Creative Direction: Max Jenke
Video: Derek Kettela, Randy Ross