Bensen x Endeavor Snowboards
Winter Season 2022—2023
Graphic Design
Illustration
Type Design
Product Design
Photography
Working on this project was so exciting, pushing the boundaries of snowboard design and construction. Both these boards were manufactured using wood veneer and Armtex, without the traditional plastic topsheet. Working with Niels, we felt it was essential to keep the wood veneer open and tactile, a characteristic so synonymous with Bensen.
Born in Denmark, Niels Bendtsen has always been immersed in design and craftsmanship. After emigrating in 1951 to Canada, Bendtsen began an apprenticeship under his father, a cabinetmaker who worked under Jacob Kjaer. In 1963, he opened his own retail store where he sold his father's designs, as well as other pieces from Scandinavia.
Moving around the world while gaining different types of experience in the world of furniture, Bendtsen started his own manufacturing company, Bensen, combining Italian craftsmanship with contemporary designs. Along with his staff, Bendtsen designs and oversees production on every piece.
Niels was one of the founders of Never Snowboards (later changed name to Option Snowboards) who Endeavor founder Max Jenke was first sponsored by but also worked during the summers sanding top sheets and screen printing.



